Right Home, a
comprehensive real estate corporation serving California, today released
its free consumer booklet, "How to Avoid the Costly Trap of Conflict of
Interest in Real Estate," at the National Association of Realtors' (NAR)
convention in San Francisco. Interested consumers may call (800)
873-8373 to receive a free copy of the booklet.
In California,
consumers need to be aware of how real estate agents — on both the
buying and selling ends — may be acting in ways that do not benefit
them. To help them through this potential minefield, the booklet lays
out the most common forms of real estate conflict of interest, and gives
recommendations on how to avoid this costly trap.
One of the most
pervasive traps consumers find themselves in is when the same real
estate agent represents both the buyer and seller on one property
transaction. The agent is really working for themselves, and is legally
able to collect both the listing and buyer's side's commissions,
commonly referred to as double ending" the deal. Another costly trap for
consumers is when an agent recommends certain service providers and
receives a kickback referral fee without disclosing the relationship to
the client.
Most times consumers
are totally unaware when a conflict of interest is present," says Paul
Yalnezian, president of Right Home. It is a costly trap which can be
avoided, if consumers are aware of what they are."
Right Home has
re-invented the traditional real estate brokerage by its exclusive use
of salaried real estate agents, which provide the strongest consumer
protections in the industry. In 75 percent of the transactions that it
represents, Right Home is able to line up its own buyers for its
listings, without collecting double commissions. The company receives
the same sales commission — as low as 1 1/2 percent — whether or not
it handles one or both sides of the transaction.
Established in 1998,
Right Home is a comprehensive real estate corporation located in
Glendale, California. It provides real estate brokerage services,
mortgage financing and escrow services all under one roof.
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