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Our EquityMaxSM Marketing Strategy
 

There’s no denying that the most powerful tool in securing a high offer for your home is competition.

With competition— buyers make their best offer first.

Without competition— buyers attempt to negotiate your price down.

So, anything that can be done to increase competition is good, including the extra exposure that comes from listing a property on more than one Realtor Multiple Listing System (MLS). The key, however, is selecting the offer that puts the most money in your pocket and the least amount of risk in your sale. Here’s how:

  We provide all buyers registered with Right Home (currently over 600) with a “first-look” opportunity, and encourage multiple offers the first week. Sellers never pay extra commissions on offers made through Right Home!

  Next, we expose your property to all non-represented buyers via the Internet, newspaper ads, yard signs, open houses, our cable TV shows and direct mail. These buyers almost always make offers through Right Home.

  Then, we place your property in at least 2 MLS* systems offering the highest reward, typically required to motivate outside agents to show your home. These buyers are notified that there may be other offers considered at the same time.

  Lastly, all offers are collected and presented at pre-arranged intervals, thus guaranteeing a competitive environment.

* If the highest net-offer (the amount you pocket) is from an MLS-represented buyer, you’re free to accept. In most cases however, the highest net-offer is from a Right Home buyer due to the substantially lower commission. This approach assures our sellers they've achieved top market value at the lowest possible cost of sale.

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